Come fare pubblicità Kenneth Roman

ISBN: 9788817856911

Published: 1983

Hardcover

176 pages


Description

Come fare pubblicità  by  Kenneth Roman

Come fare pubblicità by Kenneth Roman
1983 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 176 pages | ISBN: 9788817856911 | 4.27 Mb

By any measure, How to Advertise is a classic. An authoritative and comprehensive guide to effective advertising, it is widely used by advertisers, agencies and business schools. This paperback edition includes chapters on the Internet andMoreBy any measure, How to Advertise is a classic.

An authoritative and comprehensive guide to effective advertising, it is widely used by advertisers, agencies and business schools. This paperback edition includes chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as fresh insights and new examples throughout.



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